Privacy Policy

RunFuel is operated by RunFuel Ltd, trading as RunFuel. RunFuel provides practical running nutrition guidance, starter plans, emails, paid products and app-related services for everyday runners.

For the purposes of UK data protection law, RunFuel Ltd is the controller of the personal information described in this policy. You can contact us at hello@runfuel.co.

This policy covers information collected through RunFuel websites, sign-up forms, starter plans, email sequences, account features, app features, customer support, paid products and subscriptions.

It does not cover third-party websites or services that have their own privacy policies, even if we link to them or use them to provide part of RunFuel.

We may collect the following information when you use RunFuel:

• Contact details: your name, email address and communication preferences.
• Starter plan answers: your running goal, how often you run, dietary preference, and what you struggle with around food and running.
• Account information: your login details, account ID, profile, preferences, plan choices, saved settings and subscription status.
• Run and check-in information: training goal, run type, planned runs, check-ins, energy signals, recovery notes, plan feedback and similar app inputs.
• Food and preference information: meals you save, foods you prefer, dietary needs you choose to provide, allergies or intolerances you choose to tell us about, and swap preferences.
• Email information: whether you signed up, your unsubscribe status, and basic email engagement such as opens and clicks.
• Payment and subscription information: subscription status, product access, transaction references and app-store or payment-provider records. We do not store full card details ourselves.
• Technical information: IP address, device type, browser, operating system, app version, session data, security logs, pages viewed and basic diagnostics.
• Messages you send us: support requests, feedback, survey answers and replies to emails.

RunFuel is not designed to collect medical records, clinical diagnoses, lab results, prescriptions, detailed health records, exact GPS routes, contact lists or full payment card details.

Please do not send us sensitive medical information unless we specifically ask for it and explain why.

We use your information to:

• send you the RunFuel starter plan, guide, email sequence, product or content you requested;
• create, personalise and improve your running nutrition guidance;
• operate your account, save preferences, sync app features and manage subscriptions;
• send useful running nutrition emails where you have agreed to receive them;
• respond to support requests, questions, feedback and account issues;
• process purchases, manage subscription access and deal with payment issues;
• understand which content, tools and features are useful;
• test, secure, troubleshoot and improve RunFuel;
• prevent misuse, fraud, security incidents or unauthorised access;
• meet legal, tax, accounting, dispute or regulatory obligations.

RunFuel may ask for practical nutrition information, such as dietary preference, allergies or intolerances, foods you avoid, foods you like, training goals, run context and recovery feedback. We use this to provide safer, more relevant guidance and food swaps.

RunFuel does not provide medical advice or personalised dietetic care. If you have a medical condition, are pregnant, have allergies, have a history of disordered eating, or need individual support, please speak to a qualified healthcare professional or registered dietitian.

Where UK data protection law applies, we rely on one or more of the following legal bases:

• Consent: for example when you opt in to receive marketing emails or where consent is required for non-essential cookies.
• Contract: where we need your information to provide a plan, account, app feature, paid product or subscription you requested.
• Legitimate interests: such as improving RunFuel, answering messages, understanding product performance and keeping the service secure.
• Legal obligation: where we need to keep records or comply with tax, accounting, regulatory or legal requirements.

If you give consent, you can withdraw it at any time. Withdrawing consent does not affect processing that happened before withdrawal.

RunFuel may use your answers, preferences, run context and check-ins to suggest plans, food cues, swaps, hydration prompts, recovery notes and weekly summaries.

These suggestions are intended as general education and planning support. They are not medical advice, clinical decisions or personalised dietetic treatment.

We only send marketing emails where you have signed up or where the law allows us to contact you. You can unsubscribe at any time using the unsubscribe link in any email or by contacting hello@runfuel.co.

We may still send service emails that are needed to manage your account, plan, purchase, subscription or security, even if you unsubscribe from marketing.

We use trusted providers to run RunFuel. These may include:

• Webflow: website hosting, page delivery and website-related services.
• Supabase: app database, authentication, account data and storage. Our Supabase setup is based in the United Kingdom.
• Kit: email sign-ups, email sequences and email engagement data.
• Google Workspace: support email and business communications.
• RevenueCat: subscription entitlement management and subscription status.
• Apple App Store and Google Play: app-store payments, subscription billing and purchase records where relevant.
• Stripe: payment processing if we take web payments outside the app stores.
• Analytics and diagnostics: basic service, website and email performance data. We do not currently use a separate crash-reporting provider.

We do not sell your personal information. We may disclose information if required by law, to enforce our terms, or to protect RunFuel, our users, our services or others.

Some of the providers we use may process information outside the UK. Where this happens, we aim to use appropriate safeguards required by data protection law, such as adequacy regulations or approved contractual protections.

RunFuel may use cookies or similar technologies that are needed for the website, sign-in, security, account sessions and service delivery.

We may also use basic analytics to understand how people use RunFuel and improve the experience. If we add non-essential analytics, advertising or tracking cookies that require consent, we will use appropriate notices and controls where required.

We keep personal information only for as long as reasonably needed for the purposes described in this policy, unless a longer period is required for legal, tax, accounting, dispute or security reasons.

• Account, onboarding, plan, run, check-in and preference data: while your account is active, then deleted or anonymised within a reasonable period after a verified deletion request unless we need to keep it for a lawful reason.
• Email subscriber data: until you unsubscribe or ask us to delete it, unless we need to keep a minimal suppression record to respect your unsubscribe request.
• Support correspondence: for as long as useful for customer care, dispute handling or legal reasons.
• Security, sync and debugging logs: for a limited period unless needed longer to investigate misuse, fraud, security incidents or legal claims.
• Subscription and transaction records: for as long as needed for tax, accounting, audit, dispute or legal reasons.
• Backup copies: overwritten or isolated from ordinary use in line with our provider settings.

Deleting your RunFuel account does not automatically cancel an active Apple App Store or Google Play subscription. You must cancel subscriptions through the relevant app store.

We use reasonable technical and organisational measures to protect personal information, including secure service providers, access controls, authentication, and processes designed to reduce unauthorised access, loss or misuse.

No online service can be guaranteed to be completely secure. If we become aware of a data incident that requires notification, we will take appropriate steps under applicable law.

Depending on where you live and the law that applies, you may have rights to:

• access the personal information we hold about you;
• ask us to correct inaccurate or incomplete information;
• ask us to delete your account or personal information;
• object to processing based on legitimate interests;
• restrict certain processing;
• withdraw consent where we rely on consent;
• request a copy of information you provided to us in a portable format where portability applies;
• complain to a data protection regulator.

To make a request, contact hello@runfuel.co using the email address linked to your RunFuel account where possible. We may need to verify your identity before responding.

If you are in the UK and are unhappy with how we handle your data, you can contact the Information Commissioner's Office at ico.org.uk/make-a-complaint.

RunFuel is intended for adults aged 18 and over. If you are under 18, do not use RunFuel or create an account.

If you believe a child has provided personal information to RunFuel, contact us so we can review and delete it where appropriate.

We may update this privacy policy as RunFuel changes. The latest version will be posted on this page with an updated date. If a change materially affects how we use your personal information, we will take reasonable steps to bring it to your attention before the new use begins.

If you have any questions about this privacy policy or how we use your information, email hello@runfuel.co.